Homewood Nation

Let's elevate the conversation!

Homewood15208 Post New Entry

Marketing Homewood, 1

Posted by Elwin Green on October 25, 2010 at 10:52 PM

Last Tuesday, I attended a meeting of the "Bridging the Busway" committee, the group of people who are working on a plan to redevelop the parts of Homewood and North Point Breeze nearest the Busway. The discussion veered away from the agenda, and we wound up spending a large chunk of time talking about how to market Homewood.

 

Saturday, I attended a meeting of a team that has been formed to identify community and neighborhood issues that can become part of a master plan for children youth and families in Homewood.

 

(Sorry if that sounds clunky, I was just trying to avoid saying "the Homewood Children's Village Children Youth and Families Master Plan Issue-Based Team for Neighborhood and Community")

 

That meeting also went off-agenda, and again, with a totally different group of people and a totally different starting point, a major portion of the resulting conversation centered on marketing.

 

In both cases, I was excited to be with people expressing the conviction - not in these words, but I feel safe in saying that this was the feeling - that Homewood has a good story to tell.

 

I've been convinced of that for years, and grow more convinced all the time.

 

Part of our problem is no one has the job of telling that story. In a healthy, grown-up neighborhood, the job of promoting the neighborhod typically falls on the business community, who embraces it through a chamber of commerce, or business association.

 

Homewood has none. Maybe it's time that we did, again.

 

Argh. Every time I say something like that, I feel like I'm giving myself a job.


Even before last week's discussions, I have thought about how to market Homewood. If it were my job, these are some of the things I would do:


1. Give Homewood a motto: "The best is yet to come."

2. Give Homewood a jingle: "The best is yet to come, and babe, won't it be fine." -from the jazz standard, as recorded by Nancy Wilson (I shared this idea with Kiva Fisher-Green and she beat me to the punch in locating a YouTube clip - Go Kiva!)

3. Give Homewood a symbol: The dogwood flower, an ancient symbol of resurrection

4. Give Homewood a festival: The Dogwood Blossom Festival. (Atlanta already has one, - would that make us competitors, or potential collaborators?)


Your thoughts?

Categories: None

Post a Comment

Oops!

Oops, you forgot something.

Oops!

The words you entered did not match the given text. Please try again.

Already a member? Sign In

13 Comments

Reply PDavis
10:36 PM on October 27, 2010 
You know how I feel about marketing in general and for our beloved Homewood in particular. I am hopeful that one of the issues that results from all the good work we're going to accomplish will be a sustainable approach to marketing our community.
Reply Jasmine McLeish
1:53 PM on September 29, 2019 
Well, if you are referring him as a special guy than it must be your choice. But according to the https://www.aussiewritingreviews.com/edubirdie-review/ you can?t impose your priorities on others. I do think good of him, but he can?t be my special, as I have a different taste.
Reply Emma Taylor
4:55 AM on January 29, 2021 
Here we introduce our top coupons that will help you for online shopping at discountable prices.Revounts bring you the best deals that slash the bills.if you are intrested in online shopping and want to save your savings then visit https://www.revounts.com.au/
Reply Amelia Symond
6:30 AM on January 29, 2021 
TurnKey Vacation Rentals lets you find the location that best fits your every need for your perfect vacation. Your dream vacation and your dream hotel, what more could you want? Well, maybe a little less pressure on your wallet? TurnKey provides various deals and discounts on every rental on the use of turnkey promotional code and turnkey promo code 2021. Plus, you can get the most out of your vacation without worrying about your budget. Doesn't it satisfy your every demand?

https://www.pennysaviour.com/coupons/turnkey-vacation-rentals-pro
mo-code
Reply jesse Ryder
6:31 AM on January 29, 2021 
TurnKey Vacation Rentals lets you find the location that best fits your every need for your perfect vacation. Your dream vacation and your dream hotel, what more could you want? Well, maybe a little less pressure on your wallet? TurnKey provides various deals and discounts on every rental on the use of turnkey promotional code and turnkey promo code 2021. Plus, you can get the most out of your vacation without worrying about your budget. Doesn't it satisfy your every demand?
www.pennysaviour.com/coupons/turnkey-vacation-rentals-promo-code
Reply Justin Albert
2:49 AM on February 17, 2021 
Go through our considerable stock of the best brands and retailers in the world. Keep going with the best shopping experience with all savings and discounts you ever wanted.if you are interested in online shopping and want to save your savings then visit https://www.pennysaviour.com/
Reply Scarlett Alderson
1:20 AM on February 25, 2021 
Discounty offers the best coupons and discounts on thousands of stores and brands in New Zealand.Coupons and deals make shopping easier for everyone to afford luxurious products at very affordable prices.Discounty is one of the leading websites that offer the best coupons for the best shopping experience.
Reply Scarlett Alderson
1:23 AM on February 25, 2021 
Discounty offers the best coupons and discounts on thousands of stores and brands in New Zealand.Coupons and deals make shopping easier for everyone to afford luxurious products at very affordable prices. Discounty is one of the leading websites that offer the best coupons for the best shopping experience https://www.discounty.co.nz/
Reply Alaska smith
8:29 AM on March 3, 2021 
Good to read this amazing post.
must visit this site if you are looking for the best discount codes for shopping https://exporthub.uk/
Reply Lisa Alix
3:15 AM on April 30, 2021 
If you want to buy gym clothes with discount 90% off then you use cotswold outdoor promo code.
https://www.revounts.com.au/cotswold-outdoor-coupons-code
Reply Malena Morgan
5:03 AM on August 28, 2021 
Thank You So Much For this Nice and wonderful post we are hleatherjackets selling best quality of leather jackets, hoodies, coats, and cosplay visit https://www.hleatherjackets.com/product/no-time-to-die-james-bond
-blue-jacket/
Reply shan aan
8:19 AM on September 13, 2021 
Reply shan aan
8:21 AM on September 13, 2021